Initially, there is the already well established web site - http://www.keywestsailingadventure.com/ where I was able to download the Logo and pictures.
There was also a now improved personal Facebook page - http://www.facebook.com/home.php?#!/profile.php?id=100001215394106&ref=ts
From there, I created the business Facebook page - http://www.facebook.com/#!/pages/Key-West-FL/Key-West-Sailing-Adventures/144452248918598?ref=ts&__a=8&ajaxpipe=1
Next we went to Twitter - http://twitter.com/keywestsailing
And a blog - http://kwsailingadventures.blogspot.com/
I have also submitted a report to CNN iReport, Small Biz section.
Pretty busy, and loving it?